When I was a child, I was spoiled. I would ask and get just about anything wanted. My father once said to me, “Joann, you have to separate your needs from your wants.” I replied, “Dad, there is a thin line between needs and wants. Once you decide you want something, you find ways to need it.” He chuckled and almost seemed proud of my answer. I think after that he said something about a gray area; I should try to stick to it. I wasn’t a very good listener back then. I do, however, feel the same about wants and needs today. Humans only need three things to survive: water, food, and shelter. All of the rest is fluff; boy, do we have a lot of fluff!
How and why did we get so dependant on things we didn’t really need? Where did these ideas of needing something we could survive without come from? I used to think that these ideas came from logic and sensible reasoning, but I know longer think that is true. It is almost as if we have an extra voice in our heads. In addition to the regular angel and devil on our shoulders, it seems we have this permanent Bluetooth lodged in our ears, speaking to our brains. It tells us we need this and that and sends us images of how cool we would look. This “Bluetooth Bug” is hard to ignore. No matter where you are, it is always whispering why we need things we could and should do without. The energy that powers this device is strong and readily available. It draws its energy from our televisions, radios, computers, and phones; it flashes images to us while we are on the road and in the mall. It is the tool of the media.
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| Tell me what I want! |
In our society, media controls the flow of information. Two of the biggest influences on media’s frontlines are TV and the internet. Think back on today. How many clothing ads did you see on the internet? How many car or car insurance commercials on TV? What about fast, cheap food? Advertising tells you what to like and when to like it. When was the last time you saw a commercial for organic farming? How about a commercial that showed how good vegetables are without being dowsed in ranch dressing? I can remember seeing more oil advertisements in the past month than any advertisement for something I actually need. Children’s advertising is even worse. The cereal isle is bombarded with exciting cartoon characters on sugar cereal boxes like bees, rabbits, vampires, and leprechauns. It’s time to get real about who is making your choices; is it you or the commercials?
Do you remember the first cell phones? They were called pack phones. They weighed over a pound and had to be plugged into a car. Now phones weigh six ounces, play games and movies, and connect you to the internet 24/7. Not only was that move unnecessary, but the media makes you believe that it is so important that you are willing to pay $50 extra a month on top of the normal phone service. Phone bills easily reach $100 per month per person in the US
It is time to decide what is really important in your life. Is it more important to feed your gas guzzling Cadillac Escalade $80 a week in fuel or feed your children natural organic food that will keep them healthy and energetic? Is it better to spend an hour on the internet with your phone or computer, or is it better to spend 20 minutes making a home cooked meal for your family (Yes, it is possible to make an organic meal for four in less than half an hour). Sure, sometimes organic food can be more expensive than something in a box, but consider how much you spend on frivolous entertainment like internet on your phone, 150 channels on the TV, $70,000 on a car that eats up $90 plus worth of gas a week. Separate the wants from the needs, and give your needs the priority they deserve. Your needs are water, food, and shelter. Not internet, TV, and SUVs. Get unplugged, and get real. Or maybe we should make an app for that.
Joann Agoglia &
Robert Marshall
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